Pay it Forward: Philanthropic organizations invest in nursing’s
future
By Heather Stringer
Monday October 25, 2010
Since 2002, the year medical device and pharmaceutical
giant Johnson & Johnson launched The Campaign for Nursing’s Future, nursing
schools have reported roughly a 70% increase in enrollments in baccalaureate programs,
according to data from the American Association of Colleges of Nursing. This increase came on the heels of
declining enrollment between 1995 and 2000.
Of course, the Johnson & Johnson campaign cannot
take sole credit for these enrollment changes, but it has poured about $50 million into
programs designed to enhance the image of the nursing profession, recruit new nurses and nurse faculty, and help
retain experienced nurses. In early October, the campaign received an award from the National League
for Nursing for transforming the image of nursing.
“What Johnson & Johnson has done for the profession
of nursing and nursing education is magnificent,” says Beverly Malone, RN, PhD, FAAN, CEO of the NLN. “It is
increasing awareness of the nursing and faculty shortage and how that is connected to the
public.”
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